IBM Watson is an AI system that works with humans. But many didn't understand it’s capabilities or how it can be applied to businesses. We needed to reach the new generation of IT buyers directly through unique consumer experiences and generate new leads. So, we chose an unexpected industry for Watson to work in: fashion.
Bringing together the artistic vision of a fashion designer JASONGRECH with the intelligence of IBM Watson, the worlds first cognitive couture collection debuted at Melbourne Spring Fashion Week 2016, amplified through three client events, media & analyst briefings, print, digital, social, TV, and video advertising, and the first Aussie content partnership with Vice The Creators Project.
