There is little rest in tennis - just a 90 second break as players change ends - but in today's digital world, entire industries can change in the time it takes Nadal to pull up his socks.
Coinciding with IBM's 22nd year as the official innovation and technology partner of the Australian Open, we sought to demonstrate the incredible things that happen around the world and on-site at the Australian Open in that 90 second window and how IBM's solutions can help harness those opportunities.