With clients increasingly exploring the potential applications of artificial intelligence, we saw an opportunity to engage them in a conversation about cognitive before our competitors.
Centered around a 500 person signature event, we found innovative ways of engaging our audience from press announcements, from chalk stencils across Sydney, a 4 page print advertising wrap, targeted social content, video, high impact desktop and mobile banners and a long-form content partnership with first-of-it’s-kind reverse-back magazines.
