Qantas
Centenary

2020 was an iconic moment in Qantas’ history, marking 100 years of flight. With travel restrictions imposed due to the COVID-19 pandemic however, their celebrations were somewhat hampered.

As a long time IBM client and one of our countries most loved brands, we saw an opportunity to bring the last century of flight back to life.

Until now, much of Qantas’ early history was carefully preserved in black and white photos. Using IBM Watson AI and IBM Power Systems, we were able to denoise, upscale and colourise these for use by Qantas in the media, on their social channels and websites to celebrate the milestone.

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