To drive brand relevance and celebrate 15 years of VICE Australia we partnered with Otso.ai to harness IBM Watson and find out what people, topics and themes captured Australia’s interest the most over that time.

With no budget but lots of passion, we put Watson to work analysing 166,586 VICE articles and 298,009 Facebook comments to see what Vice were writing about, and how it made Australians feel.

Check it out for yourself here.